Brand Awareness Campaign for Micron
Building national visibility and product trust for an SSD & RAM brand Micron (Crucial) in the Ukrainian market through targeted media engagement, influencer partnerships, and retail support.
Background
A global SSD & RAM brand Micron entered the Ukrainian market with low recognition and limited differentiation in a crowded category. The task was to build a favourable perception, increase familiarity among core user groups, and support sales through strengthened retail visibility.
Success required establishing credibility quickly, engaging tech-savvy audiences, and delivering consistent communication across media, influencers, and partner stores.
Objectives
establish a positive, trustworthy brand image among Ukrainian consumers
increase awareness and familiarity within the SSD & RAM segment
engage priority user groups: creators, remote workers, and gamers
support partner stores with marketing assets and product positioning
Strategy
Media & influencer ecosystem
We activated a systematic presence in major IT media and among respected tech bloggers through expert materials, product reviews, and feature stories.
Targeted audience engagement
Messaging and content were tailored to three core groups: creators, remote users, and gamers, addressing their specific performance needs and usage scenarios.
Local relationship-building
To strengthen early-stage market presence, we developed goodwill initiatives with Ukrainian media, establishing trust and long-term collaboration potential.
Retail support system
Partner stores received marketing collateral, enabling consistent product communication and driving sales performance.
Execution
Media activation
33 expert reviews and articles in top IT outlets strengthened credibility and introduced the brand to tech-focused audiences.
Influencer reviews
17 detailed video reviews by specialised bloggers provided hands-on demonstrations and authentic product validation.
Audience-focused content
Use-case-oriented materials targeted creators, gamers, and remote users, improving relevance and connection.
Partner store enablement
Marketing assets and product support ensured strong in-store and online representation during the campaign period.
Results
Stronger brand perception
Clear communication of product quality and reliability helped establish a favourable brand image in a competitive market.
Increased brand recognition
The campaign achieved 207.1M reach and 2.3M views, significantly boosting familiarity among Ukrainian consumers.
High engagement among priority users
Tailored messaging drove strong response from creators, gamers, and remote users key purchase-driving segments.
Retail impact
Partner stores gained better tools and confidence to promote the brand, contributing to sustained sales and stronger market presence.
Business Impact
rapid increase in brand visibility across Ukraine
reinforced trust through media and influencer validation
improved alignment with consumer needs across priority segments
strengthened retail positioning through consistent communication
created a scalable media & influencer framework for future launches
A structured, multi-channel campaign that established trust, increased awareness, and strengthened the brand’s competitive position in the Ukrainian SSD & RAM market.
Thoughts, ideas, and perspectives on design, simplicity, and creative process.
