Euroformat: Reputation & Strategic Communications System

Background

Euroformat, a major Ukrainian elevator manufacturer, operated in a fragmented market dominated by low-cost imports, regional competitors, and premium EU brands.

Despite strong engineering capability and trust from major developers, the company lacked a unified public narrative, consistent media visibility, and a reputation model aligned with business growth.

Objectives

• build a structured communication system aligned with business goals

• strengthen corporate and leadership reputation

• secure continuous presence in business, industry, and construction media

• increase trust among developers and B2B partners

• establish disciplined crisis-readiness processes

• elevate Euroformat’s presence in industry events and professional forums

Strategy

A Unified Strategic Communications Model
A full architecture of narrative, messaging, priorities, and cross-department alignment.

Media Authority & Expert Presence
A systematic approach to business, industry, and construction media ensuring credibility and sustained visibility.

Leadership Reputation
A communication system for CEO and executives: messaging, media presence, internal updates, and thought leadership.

Crisis Preparedness
Protocols, scenarios, rapid support, and centralised communication management to protect trust and prevent reputational risk.

Offline Reputation Activation
Industry events, factory tours, open days, and stakeholder engagement as part of the public trust model.

 Execution

Always-On Reputation Management
COMMSX acted as Euroformat’s external strategic communications function, managing narrative, media relations, sensitive communication, and message consistency across the organisation.

Media Program
31 publications across national, business, engineering, and construction outlets — expert commentary, corporate news, market insights, technology stories in 18 months.

Offline Reputation Events

• Day of the Machine-Building Industry: full communications support and positioning.

• Developer Delegation Visits: transparency, production access, and engineering validation.

• (Не)дитяча інспекція: corporate culture and employer brand activation.

• Full-Cycle Participation in Budcongress
  End-to-end support including narrative development, stand design, on-site operations, branded printed materials preparation, post-event content cycle, and reputation storytelling around safety, modernization, and quality.

Leadership & Corporate Voice
A unified message system for CEO, top management, sales, marketing, and HR.

Integrated PR + Marketing Ecosystem
Direct coordination with the marketing team and “Zlyi Marketoloh” ensures all channels amplify one narrative.

Results

Meaningful Industry Visibility
Euroformat became consistently present in top Ukrainian business and industry media with 161M cumulative reach.

Clear and Recognisable Market Position
From “manufacturer” → to industry authority and trusted expert voice.

Strengthened Leadership Reputation
CEO and executives established a confident, consistent communication presence across media and LinkedIn.

Fully coordinated cross-functional communication
One coordinated message across PR, marketing, sales, leadership, events, and public engagement.

Offline Reputation Strengthened Trust
Factory tours, open days, and industry events enhanced transparency and stakeholder confidence.

Business Impact

• stronger confidence from developers and B2B clients

• increased inbound interest and long-term partnerships

• improved employer reputation and culture

• higher trust in product quality and Ukrainian engineering

• stable, predictable public presence

• reputation system that now supports sales, marketing, and crisis resilience

This was the creation of a long-term reputation engine powering Euroformat’s growth every day.