Brand awareness and Leadgen Campaign for Crypro Client

Background

The brand needed to strengthen its reputation in Ukraine, increase national visibility, and support sales performance through higher conversion and improved lead flow. At the time, the information field lacked positive narratives, while competitors dominated media attention.

The task was to fill the market with consistent, credible communication that improved awareness, trust, and consideration and to convert that visibility into tangible lead-generation support.

Objectives

• increase brand awareness across Ukraine

• strengthen reputation through consistent, positive communication

• support conversion and lead generation through improved familiarity

• build a stable, predictable media presence to reinforce trust

Strategy

Tailored messaging for priority audiences
We developed differentiated key messages for specific user segments, addressing their needs, interests, and decision factors to create stronger emotional and practical relevance.

Multi-channel communication architecture
A structured mix of press releases, interviews, comments, news updates, and feature stories ensured visibility across traditional and digital media platforms.

Strategic media relations
Acting as the brand’s press office, we built relationships with influential journalists, provided timely news, and consistently delivered relevant commentary, securing sustained coverage.

Crisis readiness and media response
We managed media inquiries rapidly and transparently, preventing reputational risks and maintaining a stable positive profile during sensitive periods.

Execution

Consistent media activation
Regular announcements, expert commentary, and company updates ensured continuous brand presence in national and industry media.

Proactive journalist engagement
We secured meaningful placements by offering timely insights, exclusive materials, and clear narrative angles tailored to each outlet.

Targeted content distribution
Messages were adapted for various audience groups and media formats to maximise relevance, clarity, and impact.

Crisis communication handling
Potentially negative situations were addressed promptly with verified information, minimising reputational risks.

Results

Significant national reach
The campaign delivered 694.5M total reach and 4.4M views, making the brand visible across Ukraine’s digital and media landscape.

Enhanced reputation
Consistent positive coverage helped reinforce trust and position the company as a stable, credible player in the market.

Improved conversion and lead flow
Higher awareness and familiarity supported better conversion rates and attracted new leads already primed by positive media exposure.

Media presence at scale
174 placements — including reviews, interviews, comments, and news — created a strong, continuous information footprint.

Business Impact

• stronger national reputation across priority audiences

• improved conversion pipeline through enhanced trust and visibility

• increased inbound interest and high-intent leads

• reduced reputational risk through proactive media handling

• a scalable communication model for future growth

A structured, high-consistency communication program that strengthened brand reputation, expanded visibility, and directly supported lead-generation performance across the Ukrainian market.