360° eCommerce Campaign
A unified digital promotion that brought together 11 brands, reached 30M users, and generated over 600K high-intent clicks during a short seasonal period.
Background
A leading eCommerce group needed to run a short-window, high-intensity promotional campaign covering 11 brands at once.
The challenge was to coordinate multiple stakeholders, unify messaging, and deliver measurable performance — reach, traffic, and conversions within a tight seasonal period.
To succeed, the campaign required a fully integrated 360° digital presence, consistent creative logic across brands, and enough precision to convert attention into action at scale.
Objectives
achieve broad audience reach across priority markets
generate high-intent traffic to partner product pages
maintain consistent messaging and visual alignment across 11 brands
strengthen brand visibility through mixed-media activation
Strategy
360° Multi-Channel Ecosystem
We developed an integrated activation spanning social platforms, native advertising, mobile placements, display, influencer content, and earned media — ensuring the campaign met audiences across their full digital journey.
Unified brand narrative for 11 participants
A single promotional message and visual framework created coherence, recognisability, and stronger cumulative impact across all touchpoints.
Influencer-driven amplification
Creators with strong relevance and engagement were selected to expand reach, reinforce trust, and showcase partner products through authentic content formats.
Earned Media Layer for Additional Visibility
Targeted outreach to lifestyle, tech, and retail outlets added credibility, strengthened awareness, and delivered additional organic visibility.
Execution
Integrated Digital Presence
Activation ran simultaneously across key digital channels to maximise coverage and reinforce the promotional message.
Influencer-Led Engagement
Creators highlighted campaign offers and partner products across YouTube and social platforms, driving high engagement and interest.
Precision paid placements
Strategic selection of platforms and formats ensured broad reach combined with strong targeting and conversion potential.
Cross-brand alignment
All messaging, visuals, timing, and digital assets were synchronised across 11 brands to reduce fragmentation and strengthen overall impact.
Results
Meaningful multi-market reach
The campaign achieved 30M impressions, exceeding initial expectations and securing broad visibility in priority regions.
High-intent traffic
More than 600K clicks were generated to partner product pages — a strong performance indicator within a short seasonal period.
Enhanced brand visibility
Participating brands gained increased exposure through coordinated paid activity, influencer amplification, and earned placements.
Stronger conversion environment
Unified messaging combined with high-quality traffic contributed to stronger commercial performance across the promotional window.
Business Impact
increased qualified traffic across all participating brands
reinforced brand competitiveness during peak seasonal demand
strengthened trust through influencer and earned-media exposure
provided a scalable framework for future multi-brand promotions
delivered measurable ROI across all digital channels
This was a fully integrated performance system that united 11 brands and delivered reach, engagement, and tangible commercial outcomes.
Thoughts, ideas, and perspectives on design, simplicity, and creative process.
